Flowspitality Consulting
Flowspitality Consulting
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    • Home
    • Services
      • Services Overview
      • Strategy & Performance
      • Project-Based Support
      • Training & Enablement
    • About Us
    • Contact Us
    • Español
    • FAQ
  • Home
  • Services
    • Services Overview
    • Strategy & Performance
    • Project-Based Support
    • Training & Enablement
  • About Us
  • Contact Us
  • Español
  • FAQ

About Flowspitality

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Our Purpose

  

Flowspitality was founded with a clear belief: hotel performance is not built by one strategy, one system, or one department alone. It is built when people, strategy, technology, revenue, marketing, distribution, and guest experience work together.


We are a hotel consulting company and hospitality growth partner helping hotels navigate change with structure, clarity, and purpose. Our work goes beyond traditional consulting. We do not simply deliver recommendations. We work alongside hotel teams to diagnose opportunities, organize priorities, guide implementation, train people, and turn complexity into measurable action.


Our mission is to empower hotels with the strategy, tools, and structure they need to evolve in a changing industry. Our vision is to become the best at what we do: building integrated commercial ecosystems that help hotels grow smarter, stronger, and more prepared for the future.

At the heart of Flowspitality is collaboration. We believe in working together, combining knowledge, and connecting the people and systems behind every stronger hotel.

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THE TEAM BEHIND

 

Flowspitality is powered by a team that brings together hospitality experience, commercial strategy, revenue management, marketing, systems, and operations support.

We work closely with hotels not only to recommend what should change, but to help structure the work, guide implementation, and support the people behind every decision.

Smiling woman in white shirt and floral skirt.

Melissa Alonzo

 

 Director & Founder

 

  

 

Bringing more than 20 years of experience in hospitality, revenue management, marketing, sales, business intelligence, and technology.


Her work focuses on helping hotels connect strategy, systems, people, and data to improve performance and build stronger commercial structures across the USA, EMEA, LATAM, and the Caribbean.


Through Flowspitality, she leads a hands-on consulting approach designed to turn hotel complexity into clear, measurable action.

Jose Soto

 

Lead Revenue Manager 

 

 Bringing specialized experience in multi-property revenue management across diverse markets. He combines analytical thinking with hands-on knowledge of hotel systems to transform demand, pricing, inventory, and distribution data into effective commercial strategies. José also plays a key role in strengthening revenue processes, supporting technology implementation, and guiding the revenue team. 

Ada Lys Vettorrazzi

 

Data Analyst

 

 

Supports Flowspitality’s reporting and data analysis processes, helping ensure that the information used across our hotel portfolio is accurate, consistent, and actionable.

Her role focuses on organizing data from different platforms and systems, validating key performance information, and supporting the creation of reports that allow hotel teams to compare results clearly. Through her work, she helps transform data into better visibility, stronger analysis, and more strategic decision-making.

Kathya Morales

 

Revenue Operations Assistant  

 

Supports Flowspitality’s  revenue operations through system configuration, platform updates, and implementation support across our hotel portfolio.

Her role focuses on ensuring that hotel systems are correctly configured, updated, and aligned with each property’s operational and commercial needs. She supports information loading, configuration validation, hotel system adjustments, internal requests, and platform maintenance.


With strong attention to detail and constant coordination with the team, Kathya helps maintain the accuracy of the systems that impact distribution, rates, availability, reservations, and daily hotel operations.

Abigaíl Escobar

 

Marketing Coordinator

 

 

Supports Flowspitality’s marketing and content initiatives, helping our hotel brands communicate with clarity, consistency, and purpose.


Her role focuses on coordinating marketing tasks, supporting content development, preparing materials, and following up on campaign and brand actions across different projects. With creativity, attention to detail, and a strong willingness to learn, Abigail contributes to the collaborative work behind each hotel’s marketing strategy and growth.

EXPERIENCE, STRUCTURE & TECHNOLOGY

Hospitality Experience

Hospitality Experience

Flowspitality Team

  

 Our team brings hands-on hospitality experience across revenue management, marketing, operations, distribution, systems, and commercial strategy. We understand the daily realities of hotels because our work is built around practical execution, not theory.

Commercial Structure

Hospitality Experience

 We help hotels organize the moving pieces behind performance. From pricing and reporting to content, CRM, direct booking strategy, and distribution, our team brings structure to the decisions and workflows that support smarter growth. 

Technology with Purpose

Technology with Purpose

  

 Technology is only valuable when it is connected to strategy and people. We support hotels in using systems, data, automation, and new tools with intention, helping teams work with more clarity, accuracy, and confidence. 

Our Clients and Partners

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Get practical hospitality insights from Flowspitality on hotel strategy, revenue management, marketing, distribution, technology, and the changes shaping the future of hotel performance.


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